Nirvana BPO India Offshore Outsourcing Services - CATI - Computer Aided Telephonic Interview

Computer Aided Telephonic Interviews (CATI)

Computer Aided Telephone Interviewing (CATI) can realize significant cost and quality benefits from offshore service delivery. Nirvana minimizes the operational and business risks of offshore CATI by leveraging cutting edge technology, state-of-the-art infrastructure, world class processes and superior talent.

Capabilities
We work with clients to implement any preferred CATI software – Our CRM Systems are customized to suit your CATI requirements.

CATI Associate Profile

All responses are recorded (100%) with ability to cross check responses with audio and screen. Our system can support all types of questioning like randomization, piping, skip patterns, question routing, etc. Nirvana’s technology infrastructure enables quota management, predictive and distributed dialing, call and screen recording and real time monitoring. The CRM backbone is seamlessly linked to the IVR system and allows any standard CATI software to be plugged into it.

Training Curriculum for CATI processes

Our projects are monitored live both by the Market Research Company as well as by Nirvana Professionals. Nirvana’s analytics team provides associate ratings on various parameters like confidence, courteousness, level of preparation, accent, pace, clarity, etc. The interview techniques are critically analyzed w.r.t. screening, administering scales, probing, skip patterns, handling, objections, etc. This is used as a critical input to the Nirvana Operations team for continuous improvements in the CATI process.

Our Approach
We offer a low cost end to end CATI solution to our customers for carrying out surveys in B2C as well as B2B segments. Our teams are carefully selected with at least 2 years of voice experience. The associates are rigorously trained in voice, accent and market research subjects like research knowledge, administering questions, roles, accuracy vs speed, telephone etiquette, etc. The associates are given project specific training and are continuously assessed on a 10 parameter framework.

Nirvana has extensive experience in conducting CATI surveys for several medium and large companies in the US and UK. We have conducted over a 500,000 interviews spanning many verticals like healthcare, software, lifestyle products, industrial products, telecom, mortgage, insurance, etc.

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