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Telephone Surveys
Health Insurance Plan
- Scope of Project:
- Pilot conducted with 50 interviews
- Full project à20,000 Physicians and Business Managers
- Interviewed to determine preference for referral management
- Approach:
- 15 minute survey with 18 questions and skip patterns
- Total of 35 interviewers
- Whisper coaching
- Dedicated QC agents cross-checked voice and data screen records
- Results:
- Clients’ expectation: 70% conversion, Nirvana delivered 91%
- $15,000 below budget
- Nirvana’s Value Addition:
- Interview screen created using proprietary processes
- 100% of voice and data screens captured
- Completed 2 weeks ahead of schedule
- Over 99% accuracy
Survey of customers of a large theme park to determine satisfaction and expectations
- Scope of Project:
- Four research projects carried out for different products
- Total sample size: 2500 customers who visited the park with specific types of tickets
- Sample quotas by geography and by ticket type
- Approach:
- Each of the 4 survey projects with 15-20 min interviewing with skip patterns
- Total of 15 interviewers
- Training using video files of park, questionnaire, project details
- Dedicated QC agents cross-checked voice and data screen records
- Results:
- Clients expected 70% conversion, we delivered 95%
- Completed ahead of schedule and within budget
- $10,000 cost saving for the client as compared to a US based CATI center
- Nirvana’s value addition:
- Over 99% accuracy
- 100% of voice and data screens captured
- Remote view-in and listen-in provided to client
- Interview screen created using proprietary processes
Survey of target population for a hospital to determine needs
- Scope of Project:
- Two research projects - for emergency care and for pediatric ward
- Total sample size: 1000 people living in the hospital vicinity using random digit dialing
- Sample filtering and selection using stringent criteria
- Approach:
- Each of the 2 survey projects had 25-30 min interviewing with skip patterns
- Total of 15 interviewers
- Training using video files of hospital, questionnaire, project details
- Dedicated QC agents cross-checked voice and data screen records
- Results:
- Clients expected 20% response rate, Nirvana delivered 25%
- Completed ahead of schedule and within budget
- Over 99% accuracy
- $10,000 cost saving for the client as compared to a US based CATI center
- Nirvana’s Value Addition:
- Interview screen created using proprietary processes
- 100% of voice and data screens captured
- Remote view-in and listen-in provided to client
Survey of target population for a hospital to benchmark its brand salience
- Scope of the Project:
- Phase 1 - benchmark and track a specialty hospital’s brand awareness, perceptions and preference among the primary target audience. This has been completed.
- Phase 2 - to test the effectiveness of an ad campaign by the hospital, through pre-test and post-test
- Survey Methodology:
- Blind Phone Survey (no mention of the hospital having commissioned the study).
- Sampling Plan - 350 women respondents living in 3 target counties of Florida in the 45-64 age group; Sample proportional by county population. Respondents cannot be employed by a hospital, physician or advertising/ marketing firm
- Questionnaire is approximately 10 to 15 minutes in length, mainly multiple choice with three open-ended questions
- Training of CATI agents using video files of hospital, questionnaire, project details
- Dedicated QC agents cross-checked voice and data screen records
- Results:
- Completed ahead of schedule, within budget and with > 99% accuracy
- $3,000 cost saving for the client as compared to a US based CATI center
- Nirvana’s Value Addition:
- Interview screen created using proprietary processes
- 100% of voice and data screens captured
- Remote view-in and listen-in provided to client
Survey of 10,000 manufacturing and hospitality firms to determine ERP usage
- Scope of the Project:
- Contact IT heads and technology decision makers to determine current ERP usage and future interest in ERP
- Survey Methodology:
- Questionnaire is approximately 10 to 15 minutes in length, mainly multiple choice ending with a request for appointment for interested people
- Training of CATI agents using questionnaire, project details, overview of product details
- Dedicated QC agents cross-checked voice and data screen records
- Results:
- Completed ahead of schedule with > 99% accuracy
- Expanded scope of survey to include other verticals
- Nirvana’s Value Addition:
- Interview screen created using proprietary processes
- 100% of voice and data screens captured
- Remote view-in and listen-in provided to client
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